DIGITAL WEDNESDAY PRESENTS: GENERATIVE DESIGN

Visualize, program, and create with code & algorithms.

Generative design is the creative collaboration between a designer and digital technology. Designers and/or engineers input design goals into generative design software, along with parameters such as materials, manufacturing methods, and cost constraints. The software explores all the possible permutations of a solution, quickly generating design alternatives. It tests and learns from each iteration and shows what works and what doesn’t.

The output could be images, sounds, architectural models, animation and many more. It is therefore a fast method of exploring design possibilities that is used in various design fields such as art, architecture, communication design, and product design.

Generative design is out of the lab and is being used in the field. During Digital Wednesday (October 24, evening) we showcase a breathtaking variety of applications.